How To extend the life of your mascara

Mascara is a staple in every makeup lover’s collection. It enhances our lashes, adds depth to our eyes, and gives that perfect finishing touch to any look. However, mascara is a product with a limited shelf life, and we often find ourselves having to replace it more frequently than we’d like. If you’re tired of constantly purchasing new mascara tubes, fret not! In this article, we’ll share some effective tips on how to extend the life of your mascara and get the most out of every tube.

Keeping Your Mascara Fresh and Long-Lasting

Mascara is an essential part of many people’s makeup routines, giving lashes that coveted length, volume, and definition. However, it can be frustrating when your favorite mascara dries out or becomes clumpy before you’ve even had a chance to use it to its fullest potential. Fear not, as there are several tips and tricks you can incorporate into your mascara routine to keep it fresh and long-lasting.

Storing Your Mascara Properly

Storing your mascara correctly is paramount to maintaining its freshness. The first rule of thumb is to always keep the mascara cap tightly closed when not in use. This prevents air from entering the tube and drying out the formula. Additionally, avoid leaving your mascara in areas exposed to direct sunlight or extreme temperatures, as this can also cause the formula to break down.

Avoid Pumping the Wand

You might have seen people pumping the mascara wand in and out of the tube, but this practice can actually do more harm than good. Pumping introduces air into the tube, causing the mascara to dry out faster. Instead, gently swirl the wand inside the tube to pick up the product. This simple change can help prolong the life of your mascara.

Clean the Wand Regularly

The wand of your mascara can become caked with dried product over time, making it difficult to apply the mascara smoothly. Moreover, the accumulation of bacteria on the wand can affect the quality of the mascara and potentially lead to eye irritation. To prevent this, consider cleaning the wand every few weeks. Dip a cotton pad in a gentle makeup remover and gently wipe down the wand to remove any residue.

Opt for a Light Touch During the Application

When applying mascara, remember that less is often more. Layering on multiple coats of mascara in one sitting might seem like a good idea for achieving dramatic lashes, but it can also dry out the formula quicker. Instead, apply one or two coats, allowing each coat to dry before adding another. This not only helps your mascara last longer but also prevents clumping.

Wipe off Excess Products

Before applying mascara, take a moment to wipe off any excess product from the wand. This step prevents an overload of mascara from being applied to your lashes, which can lead to clumps and a quicker depletion of the product. A quick swipe of the wand on a tissue is all you need to achieve a more controlled application.

Application Techniques for Prolonged Use

Applying mascara might seem like a straightforward task, but there are specific techniques you can employ to not only achieve a stunning lash look but also extend the life of your mascara. By following these tips, you can make the most out of each application and keep your mascara fresh for longer.

Less is More

When it comes to mascara, the mantra “less is more” rings true. Applying multiple coats of mascara in a single sitting might give you a bolder look, but it can also lead to clumps and dry out the formula faster. Instead, start with one light coat of mascara, allowing it to dry before deciding if you need an additional layer. This approach not only prevents the mascara from drying out quickly but also gives your lashes a more natural appearance.

Wipe off Excess Products

Before applying mascara, take a moment to remove excess product from the wand. Excess mascara can lead to clumping and uneven application. Gently wipe the wand on a tissue or the edge of the mascara tube to remove any buildup. This small step can make a significant difference in achieving a smooth and even coat of mascara on your lashes.

How To Extend The Life Of Your Mascara

Wiggle and Sweep

The technique you use while applying mascara matters. Instead of simply swiping the wand upward, try wiggling the wand at the base of your lashes and then sweeping it upward. This technique helps to evenly distribute the mascara from the roots to the tips of your lashes, giving you a more voluminous and lengthened look. It also prevents the lashes from sticking together, which can contribute to clumping.

Avoid Pumping the Wand

Pumping the mascara wand in and out of the tube might seem like a way to pick up more product, but it actually introduces air into the tube, causing the mascara to dry out faster. Instead of pumping, gently twist the wand inside the tube to collect the product. This ensures that you’re getting the right amount of mascara without compromising its longevity.

Be Gentle

While applying mascara, be gentle with your lashes. Tugging and pulling on the lashes can lead to breakage and fallout. To avoid this, start at the base of the lashes and wiggle the wand upward, then sweep it to the tips. Avoid using a zigzag motion, as this can cause the lashes to tangle and clump. A smooth, upward motion is key to achieving well-separated, defined lashes.

Proper Removal for Mascara Longevity

Properly removing mascara is just as important as applying it correctly. The way you remove your mascara can have a significant impact on the longevity of both your mascara and your lashes. Let’s delve into some essential tips for removing mascara effectively while ensuring the health of your lashes.

Use a Gentle Makeup Remover

The key to removing mascara without causing damage lies in using a gentle and effective makeup remover. Look for a makeup remover specifically designed for waterproof and long-wearing formulas. These removers are formulated to dissolve the mascara without excessive rubbing or tugging, which can lead to lash breakage.

Be Patient While Removing

Rushing through the mascara removal process can lead to unnecessary stress on your lashes. Instead, be patient and gentle. Soak a cotton pad with your chosen makeup remover and place it over your closed eyelid. Allow the remover to sit for a few seconds. This helps to break down the mascara, making it easier to wipe away without vigorous rubbing.

Avoid Rubbing or Pulling

Rubbing your eyes vigorously to remove mascara is a big no-no. Not only can this cause lashes to fall out, but it can also irritate the delicate skin around your eyes. Instead, use a gentle, downward-sweeping motion to remove the mascara. This technique is not only safer for your lashes but also more effective in removing the product.

Use a Clean Cotton Pad for Each Eye

To prevent the spread of bacteria and potential eye infections, use a fresh cotton pad for each eye. This ensures that you’re not transferring mascara or makeup residue from one eye to the other. Clean cotton pads also provide a smoother surface for effective mascara removal.

Be Mindful of Under-Eye Area

When removing mascara, take care not to drag the cotton pad or remover along the delicate under-eye area. This skin is thinner and more sensitive, so be gentle and avoid any harsh movements. To remove mascara from lower lashes, gently press a clean cotton pad underneath the lashes and let the mascara transfer onto the pad.

General Mascara Care Tips

Caring for your mascara goes beyond just the application and removal process. Implementing some general mascara care tips can help you get the most out of your mascara tubes and ensure that they stay fresh and effective until the last swipe. Let’s explore these tips that contribute to prolonging the life of your mascara.

Rotate Your Mascara Tubes

If you’re someone who loves variety and uses multiple mascaras, consider rotating between them. Instead of solely relying on one mascara until it’s finished, alternating between different tubes allows each mascara to have time to rest and prevents any single tube from drying out too quickly. This practice ensures that you’re using up every bit of product.

Don’t Share Your Mascara

Sharing may be caring, but not when it comes to mascara. Sharing mascara with others can introduce bacteria and germs from one person’s eyes to another, leading to contamination and reducing the shelf life of the mascara. Keep your mascara for personal use only to maintain its hygiene and longevity.

Tighten the Cap Securely

After each use, make sure to tighten the cap of your mascara tube securely. This prevents air from entering the tube and drying out the formula. It’s a simple step that goes a long way in maintaining the consistency and performance of your mascara.

Keep an Eye on the Expiry Date

Mascara, like all beauty products, has an expiry date. Using expired mascara not only affects the performance of the product but can also lead to eye irritation or infections. Typically, mascara should be replaced every three to six months to ensure that you’re getting the best results and protecting your eye health.

Avoid Pumping the Wand

We’ve mentioned this before, but it’s worth reiterating: avoid pumping the mascara wand in and out of the tube. This action introduces air, which can cause the mascara to dry out faster. Instead, gently twist the wand inside the tube to pick up the product.

Frequently Asked Questions (FAQs) About Extending Mascara Life

Can I add water to my dried-out mascara to extend its life?

It’s not recommended to add water to dried-out mascara. This can introduce bacteria and alter the formula, potentially leading to eye irritation or infections. Instead, consider using a mascara primer or a few drops of saline solution to revive the dried mascara.

How often should I clean the mascara wand?

Cleaning the mascara wand every two to three weeks is sufficient to maintain its performance and longevity. Use a gentle makeup remover to clean the wand and remove any dried product.

Can I use olive oil to remove mascara?

While olive oil can be used as a makeup remover, it’s best to opt for a dedicated eye makeup remover. Eye makeup removers are formulated to effectively dissolve waterproof and long-wearing formulas without causing oil buildup on your lashes.

Why does my mascara become clumpy after a few weeks?

Mascara can become clumpy due to exposure to air and the natural drying process. Following proper storage and application techniques, such as wiping off excess product from the wand, can help minimize clumping and extend the mascara’s life.

Is waterproof mascara harder to remove?

Yes, waterproof mascara is more resistant to water and sweat, making it harder to remove. To effectively remove waterproof mascara without causing damage to your lashes, use a gentle waterproof makeup remover designed to break down the formula.


In conclusion, taking proper care of your mascara is essential for extending its life and getting the most out of every tube. By storing it correctly, applying it with a light touch, and using a gentle removal process, you can ensure your mascara stays fresh and effective. Additionally, rotating between tubes, avoiding sharing, and being mindful of expiration dates contribute to mascara longevity. By following these simple steps, you’ll enjoy beautiful lashes and maximize the value of your mascara investment.

Image Credit : Photo by Andrea Piacquadio from Pexels

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